OUR COMMITMENT
OUR COMMITMENT
Our Commitment
Premium ethical blanks, proudly designed on the Sunshine Coast. Every decision we make is guided by accountability, transparency, and a genuine commitment to the people who make our garments.
Built on values,
not volume
Mindful Merch is an independently owned apparel company, proudly designed on the Sunshine Coast, Queensland, Australia, founded by Janelle Rawlins and Nicki Edmiston, who have been working within the fashion and manufacturing industry for over a decade. We create premium blank garments with a strong focus on ethical production, responsible sourcing, and long-term quality.
Rather than mass-producing trend-driven apparel, we take a considered approach to how our garments are made. From design and material selection through to production, we prioritise durability, transparency, and relationships over scale.
What sets Mindful Merch apart is our direct involvement in production. We operate our own small production units in Bangladesh and Vietnam, built in partnership with local families and teams. This hands-on model allows us to maintain oversight of working conditions, pay fair and transparent wages, and make decisions with real people in mind.
Ethics and sustainability are not add-ons to our business. They shape how we work, how we grow, and how we measure success. We believe responsibility in manufacturing comes from accountability, openness, and a willingness to continually improve.
Direct production,
real accountability
At Mindful Merch, transparency is central to how we operate. Rather than outsourcing production to anonymous factories, we work directly within our supply chain so we can take responsibility for how our garments are made and who makes them.
We produce our garments in our own small production units in Bangladesh and Vietnam, created in partnership with local families and teams. These are not outsourced factories — they are collaborative production spaces built on shared values, trust, and long-term commitment.
Our Bangladesh unit operates across two floors — one dedicated to cutting, sampling, and garment production, one to printing. As of 2026, our team consists of 40 employees across production, printing, and support roles.
Our Vietnam unit is located in District 12, operating from a three-storey house supporting small-batch production. As of 2026, our team consists of 12 employees across sampling, cutting, sewing, and support.
- Hands-on oversight of working conditions
- Stable, ongoing employment
- Fair and transparent wages
- Workplaces adapted to suit the people within each unit
- Long-term livelihoods, not short-term contracts
People at the
centre of everything
People are at the centre of how we operate. By producing our garments in our own small production units, we're able to maintain fair wages, safe working conditions, and long-term employment for our team.
Wages are paid directly and reviewed regularly to reflect role, experience, and responsibility. We prioritise stable, year-round work and supportive workplaces, and provide additional support such as pay advancements when needed.
By working closely with our teams, decisions are made with real people in mind — not just production targets. Across our production units, we prioritise:
- Safe and supportive working environments
- Fair wages paid directly to our team
- No forced or child labour
- Reasonable working hours and paid leave
- Respectful treatment and open communication
Transparent wages,
fairly paid
Wages vary between countries due to differences in cost of living, working hours, employment structures, and local industry norms. For this reason, wages should not be compared directly across borders without context. We share wages in local currency and provide supporting context so figures can be understood accurately and responsibly.
40 team members across production, printing & support
12 team members across sampling, production & support
In addition to base wages, our team receives paid leave, overtime where required, and access to pay advancements when needed.
Bangladesh wages & pay transparency →
Vietnam wages & pay transparency →
Considered design,
minimal waste
We take a considered, practical approach to reducing environmental impact. Rather than producing at scale or following fast-moving trends, we focus on making durable garments designed to be worn for years, not seasons.
Our production model prioritises small runs and made-to-order manufacturing where possible, helping to reduce overproduction and unnecessary waste. We carefully plan production to align with real demand, rather than excess stock.
We keep packaging minimal, functional, and considered. Our garments are shipped in paper garment bags, and we do not use swing tags. For rebranding, we use paper tear-away tags, and any additional tags used are made from 100% cotton.
- All orders shipped in plastic-free packaging
- No swing tags — paper tear-away tags only
- Additional tags made from 100% cotton
- Packaging reviewed continuously as part of our sustainability practice
Custom fabrics,
built to last
All of our core fabrics are custom knitted at a highly regarded, established mill, allowing us to maintain control over quality, consistency, and responsible sourcing. We work with GOTS-certified organic combed cotton, hemp, and cotton–hemp blends, selected for durability, comfort, and lower environmental impact.
We are currently developing our own fabric blend, MindfulBlend. Initial sampling has been completed and the fabric is now undergoing wash and wear testing to assess durability, feel, and performance over time.
All of our printing uses water-based inks, selected for safety, durability, and suitability for regular wear. These inks are OEKO-TEX compliant, ensuring they meet strict standards for harmful substances and are safe for both the people involved in production and those wearing the garments.
We prioritise low-impact dyeing methods where possible and work to minimise water usage and harmful chemicals throughout the process.
Come visit us
in Cooroy
Our showroom is a space to view and feel our range of blank garments in person. Here, you can explore available styles, fabrics, and sizing, and get a better understanding of how our garments fit and wear.
We are open for drop-in visits on Mondays from 10am to 2pm. For personalised support, or visits on other days, we recommend booking an appointment via email.
For all custom orders or custom apparel, appointments are required so we can take the time to walk you through styles, fabric options, and finishes in detail.
Other days by appointment only
Currently appointment only until further notice.
Explore our full range of GOTS-certified organic blanks or start your custom project today.